I wrote my essay on how Ticketmaster, an online ticket broker, gouges the consumer when they buy tickets online from them. With hidden fees, they often end up charging 30% more than the ticket is at face value. They’re essentially corporate ticket scalpers.
I decided to keep my project very simple in nature, in part because the message I had to send to people was simple as well. I know the final product looks somewhat bland, but I feel like it's the message that is the most important. I decided to make my image in the outline of a ticket stub, and to show that the price that it says you are paying for a ticket is never the actual amount of money that you end up paying. It's often 30-50% more, sometimes. I felt like including those hidden charges on the ticket will invoke an emotional response from the view; nobody likes having to pay more money than they have to.
I don’t feel like there’s a major difference in the presentation of my arguments. If I was better at Photoshop, I’d definitely make the ad more aesthetically pleasing, but there’s only so much I can do when there’s five other exams I have to take. I learned that there are main differences in the way you have to present your argument visually in order to grab their attention. There’s only a small amount of time you have to convince them that your argument is one that you should listen to. The challenges that this presents are very different than the essay. Rather than spreading out your argument over four or five pages, there are maybe 20 words at the most that you have in your arsenal. You have to make sure that every word has a purpose on the page, and that the image compliments the words well.
